Instructional Area: 市场营销 (MK)
标准:了解工具, 技术, and systems that businesses use to create exchanges and satisfy organizational objectives
性能的元素: Understand marketing's role and function in business to facilitate economic exchanges with customers.
Explain marketing and its importance in a global economy (MK:001, LAP-MK-004) (CS)
Describe marketing functions and related activities (MK:002, LAP-MK-001) (CS)
性能的元素: Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.
Explain factors that influence customer/client/business buying behavior (MK:014, LAP-MK-006) (SP)
Discuss actions employees can take to achieve the company's desired results (MK:015, 圈- mk - 002) (SP)
Demonstrate connections between company actions and results (e.g., influencing consumer buying behavior, gaining market share, etc.) (mk:019, lap-mk-003) (sp)